Case Study – Toys2Go

TOYS2GO

Online Store

What is Toys2Go?

TOYS2GO is an online store that sells toys for small children. They have a wide distribution network that spans across over 18 different states in Peru.

Why did they engage us?

TOYS2GO had experienced high bounce rates and low conversion rates on their digital advertisements.

After 3 years working with us (2016-2019)


105%

Increase in website visits (151,501 vs 73,784)

221%

Increase in conversion rate (6.15% vs 1.92%)



162%

Increase in average time spent on the website (4:57 min vs 1:53 min)

96%

Reduction in bounce rate (2.87% vs 77.67%)



438%

Increase in website visit depth (15.46 pages visited vs 2.87)

+

Historical high in sales on christmas 2017


Ad Example

TOYS2GO leveraged an influencer campaign and cross-posted to it’s own instagram page as a way to display social proof and drive purchases of the toy.

10,323 Impressions (1 Month)
85 Comments
254 Likes